| 韩流后时代中国潜在游客群体分析 |
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| 引用本文： | 熊元斌,李晟. 韩流后时代中国潜在游客群体分析[J]. 东北亚论坛, 2007, 16(6): 84-88 |
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| 作者姓名： | 熊元斌 李晟 |
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| 作者单位： | 武汉大学,经济与管理学院旅游与市场营销系,湖北,武汉,430072 |
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| 摘 要： | 随着韩流席卷中国大陆,赴韩旅游市场发展迅速。定量分析显示,韩国的影视产业对吸引中国潜在游客的贡献率最大。韩流直接影响着韩国旅游目的地形象,然而对游客的购买决策影响较弱。建议韩国旅游业通过"4S"策略整合韩流元素,打造"影视+旅游"的产业发展模式。
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| 关 键 词： | 韩国 韩流 旅游 影视 影响 |
| 文章编号： | 1003-7411(2007)06-0084-(05) |
| 修稿时间： | 2007-07-21 |
A quantitative analysis in the effect of South Korean Pop Culture to the potential tourists from China Mainland |
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| XIONG Yuan-bin,LI Sheng. A quantitative analysis in the effect of South Korean Pop Culture to the potential tourists from China Mainland[J]. Northeast Asia Forum, 2007, 16(6): 84-88 |
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| Authors: | XIONG Yuan-bin LI Sheng |
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| Abstract: | Following along with South Korean Pop culture's sweeping across China Mainland,Chinese market of South Korea tour is developing rapidly.The quantitative analysis demonstrates that the movie and television industry of South Korea is one of the most essential factors to attract the potential tourist from China.South Korean Pop culture is directly affecting rather the image of South Korean as a tourist destination than tourists' purchasing.And the paper suggests a set of "4S" strategy for South Korean to combine the elements of South Korean movies with those of tourism,so as to create an industrial development pattern characterized as "movies + tourism". |
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| Keywords: | South Korea Korean Flow tourism drama effect |
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