Who Said What? The Effects of Source Cues in Issue Frames |
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Authors: | Todd K Hartman Christopher R Weber |
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Institution: | (1) Department of Government and Justice Studies, Appalachian State University, Boone, NC 28608, USA;(2) Department of Political Science, Manship School of Mass Communication, Louisiana State University, 217 Stubbs Hall, Baton Rouge, LA 70803, USA |
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Abstract: | Drawing on previous research concerning the role that source cues play in political information processing, we examine whether
an ideological identity match between the source of a framed message and the respondent moderates framing effects. We test
our hypotheses in two experiments concerning attitudes toward a proposed rally by the Ku Klux Klan. In Experiment 1 (N = 274), we test our hypothesis in a simple issue framing experiment. We find that framing effects occur for strong identifiers
only when there is a match between the ideology of the speaker and respondent. In Experiment 2 (N = 259), we examine whether matched frames resonate equally well when individuals are simultaneously exposed to competing
frames. The results from this experiment provide mixed support for our hypotheses. The results from our studies suggest that
identity matching is an important factor to consider in future framing research. |
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