| 论信息时代的媒体定位策划 |
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| 引用本文： | 李霞. 论信息时代的媒体定位策划[J]. 中共山西省委党校学报, 2004, 27(5): 47-48 |
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| 作者姓名： | 李霞 |
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| 作者单位： | 南开大学,天津,030883 |
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| 摘 要： | 在当今传媒业竞争激烈的态势下,媒体战略策划的得当与否决定着自身的兴衰存亡。这就要求媒体市场定位策划,必须考察和实现受众需求;媒体内容定位策划,要注重培养核心竞争力;媒体目标定位策划,需要培养和确立品牌。
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| 关 键 词： | 信息时代 媒体 定位策划 |
| 文章编号： | 1009-1203(2004)05-0047-02 |
| 修稿时间： | 2004-07-25 |
On planning the Location of Media in the Information Era |
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| LI Xia. On planning the Location of Media in the Information Era[J]. Academic Journal of Shanxi Provincial Committee Party School of C.P.C, 2004, 27(5): 47-48 |
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| Authors: | LI Xia |
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| Abstract: | Under the conditions of fierce competition,the strategic plan of media holds the key to their rise and decline.And that repuires media,when working out the plan for their location,to meet the requirements of receivers,lay stress on fostering core competitiveness and set their own name brands. |
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| Keywords: | information era medium planning location |
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