Impact of higher alcohol prices on alcohol-related attitudes and perceptions of suburban,middle-class youth

This study investigated the potential effects of alcohol price increases on alcohol-related attitudes and perceptions of youth. Data were collected through a survey of high school students conducted after the federal excise taxes on alcohol beverages were increased in January 1991. Survey data lend support to previous research showing that higher alcohol prices contribute to lower alcohol consumption by youth, as well as to a decrease in related problems such as driving while intoxicated. Survey data also suggest that a price of around $7.50 for a six-pack of beer or a four-pack of wine coolers would discourage purchases by youth. Further studies are called for to substantiate and to expand on these findings with more diverse adolescent populations.Received M.P.H. in health education from University of North Carolina at Chapel Hill. Research interests are alcohol-impaired driving, alcohol taxation, and other alcohol policy issues. To whom correspondence should be addressed.Received Ph.D. in social psychology from Syracuse University. Research interests are impaired driving, adolescent risk taking, substance abuse, and health threat perception.Received M.S. in counseling from Bowie State University. Research interests are alcohol and drug abuse prevention, history of alcohol and drug abuse, and alcohol-impaired driving.The opinions expressed in this paper are those of the authors and not necessarily those of the organizations with which they are affiliated. Computer time for this research was supported through funds from the Computer Science Center at the University of Maryland at College Park.