从跨文化角度析品牌翻译

品牌是商品的识别标志,而其翻译是实现商品国际化最根本的途径。品牌翻译是一种跨文化的交际方式,涉及许多跨文化因素。品牌翻译过程中常使用的几种翻译方法有音译法、直译法、意译法、音直结合法、音意结合法以及调整法等。把握中西文化因素对品牌翻译的影响作用,对开拓商品市场、取得商品进一步的销售渠道是十分有必要的。

Analysis of Brand Translation from Cross-Cultural Perspective

Brand is the identification of goods,and?accurate brand translation can make goods achieve ultimate internationalization.Since brand translation is a kind of cross-cultural communication,it involves many cross-cultural factors.Some methods of translation are often used in the process of brand translation such as transliteration,literal translation,free translation,transliteration & literal implication,transliteration & meaning implication,as well as,method of adjustment,etc.It is very necessary,in brand tra...