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| Yao Ming is the Real Thing | |
| 摘 要： | NBA is the most successful commercialized basketball association in the world. Yao Ming was accepted by NBA not only for his basketball talents but also for -more important- his business value. The 1.3 billion Chinese people's purchasing power is gigantic. |
| 本文献已被 CNKI 等数据库收录！ | |