Shop un á Son Gout |
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Authors: | Arthur Asa Berger |
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Institution: | (1) Broadcast and Electronic Communication Arts, San Francisco State University, 1600 Holloway Avenue, San Francisco, CA 94132, USA |
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Abstract: | An analysis of a number of books that deal with various aspects of shopping and marketing, offering insights into the way
consumers are targeted by marketers and curious and fascinating aspects of consumer behavior. |
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Keywords: | |
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