虚假广告罚款责任探析

虚假广告行为的负外部性和私法责任的局限性,决定了完善虚假广告罚款责任是必要的。文章在分析虚假广告罚款责任存在执法资源配合,罚款数额的确定和罚款去向等问题的基础上,提出执法主体法定化,确立罚款标准及建立罚款返还受害者制度。

Research on Penalty Liability of False Advertising

The limitation in negative externalities and judicial responsibility of false advertising practices determines the necessity of improving penalty liability of false advertising.On the basis of analyzing the problems of coordination of law enforcement resources,determination of the amount of fines,and whereabouts of fines in penalty liability of false advertising,the article points out legalizing law enforcement bodies,determining a fine standard,and establishing the system of returning fines to victims.