Revisiting the Influence of Campaign Tone on Turnout in Senate Elections

Jason C. SidesReubin O'D. Askew School of Public Administration and Policy, Florida State University, Tallahassee, FL 32306 e-mail: rjackson{at}garnet.acns.fsu.edu (corresponding author) e-mail: jcs6605{at}garnet.acns.fsu.edu Examining the influence of campaign tone on individual turnoutin the 1990 U.S. Senate elections, this note revisits Kahn andKenney's conclusion that the political profile of citizens (asbased on partisanship, level of political interest, and levelof political expertise) conditions their responsiveness. Implementingan appropriate modeling strategy for making group comparisons,our analyses do not provide statistical support for the conditionaleffects that they highlight. More generally, our results doreinforce Kahn and Kenney's finding that negativity in toneof news coverage mobilizes citizens, but they do not revealsignificant turnout influence for television advertising tone.