From Warfare to Imagefare: How States Should Manage Asymmetric Conflicts With Extensive Media Coverage

Conflicts in the 21st century differ from past conflicts based on two central factors: the level of asymmetry and disparity between the actors taking part in the conflict and the amount of foreign media coverage that a conflict receives. This article aims to develop a new theoretical perspective on the implications of these two factors on how the involved states manage a conflict. Most actors in current conflicts have vast levels of disparity and receive extensive media coverage; events in those conflicts are referred to as occurrences in the “information space” because a conflict's borders are anywhere people can receive information about it. “Imagefare”—the use of images as a guiding principle or a substitute for traditional military means to achieve political objectives—is argued to be the main tool for better facing adversaries in the information space.