| 商业银行网上个人业务营销策略探析 |
| |
| 引用本文： | 王瑞莉,陈晶璞. 商业银行网上个人业务营销策略探析[J]. 陕西行政学院学报, 2009, 23(2): 112-114 |
| |
| 作者姓名： | 王瑞莉 陈晶璞 |
| |
| 作者单位： | 1. 西安理工大学,高等技术学院,西安,710082
2. 燕山大学管理学院,河北,秦皇岛,066004 |
| |
| 基金项目： | 河北省教育厅人文社会科学研究项目 |
| |
| 摘 要： | 商业银行在我国国民经济中起着举足轻重的作用。随着信息技术和网络技术的快速发展,各商业银行已把网上个人金融业务作为今后重要的发展战略。只有进行充分的市场调查和市场细分,加大金融产品和服务的创新,走个性化的商业发展模式,并利用多种渠道和促销策略,与第三方建立安全认证机构,才能促进商业银行网上个人金融业务快速健康发展,防范金融风险。
|
| 关 键 词： | 网上银行 个人业务 定制化产品 第三方认证 营销策略 |
Strategy on Online-banking Private Financial Service |
| |
| WANG Rui-li,CHEN Jing-pu. Strategy on Online-banking Private Financial Service[J]. Journal of Shanxi Administration School and Shaanxi Economic Management School, 2009, 23(2): 112-114 |
| |
| Authors: | WANG Rui-li CHEN Jing-pu |
| |
| Abstract: | This article has analyzed some problems of our commercial bank in the marketing strategy of online-banking individual financial service,put forwards some advice on marketing strategy.Only by marketing research and market segmentation,innovating in financial product and service,through individuation development pattern,using multi-places and market strategy,establishing security certificate organization with the third party,can make our online-banking individual financial service fleetly and healthy development. |
| |
| Keywords: | online-banking private service customized products third parties authentication marketing strategy |
| 本文献已被 维普 万方数据 等数据库收录！ |
|
