Strong feelings: Emotional responses to presidents

Although rational models of political behavior prevail in research on public approval of presidents, an emotions model is proposed to consider whether it actually predicts approval as well as, if not better than, the existing rational models. The emotions model is tested for Presidents Carter and Reagan using the American National Election Studies from 1980 to 1986. The model is compared with two rational models: one, an events and conditions model, suggests that people's prospective and retrospective views of their own financial circumstances and the economy dictate their approval of presidential performance; a second, an issue proximity model, proposes that the closeness (or distance) people perceive between their views on key issues and those of the president affects their approval of the president's job. Across numerous tests, the results indicate that the emotions model outperforms either of the rational models. In addition, a multivariate analysis combining rational and emotional indicators shows the strength of the emotions variables. The study concludes that political science research must more fully consider rational and emotional explanations of political behavior.