警察形象危机的舆论引导策略初探

随着各种涉警负面新闻不断见诸媒体,警察形象危机也因此频频发生,给公安机关的整体形象和声誉带来了极大损害。当危机事件发生时,如何正确地回应媒体和公众的质疑,通过引导舆论来进行有效的危机公关,已经成为一个全新而紧迫的课题摆在了人们的面前。文章重点从公共关系的角度,对当前警察形象危机中的舆论引导策略问题进行了探讨。

Probe into the Strategies of Directing Publice Opinions on Crisis of Police Image

Together with kinds of the negative news involving the police constantly seen in the media,crisis of police image occurred frequently and brought great harm to the overall image and reputation of public security organs. When a crisis event occurs,how to properly respond to the media and the public＇s question as well as conducting effective crisis management by directing public opinion have become a new and urgent task before public security organs at all levels. This article,from the perspective of public relations,focuses on the strategies of directing public opinions on crisis of police image.