Reading The Economist on Globalisation: Knowledge,Identity, and Power

The UK-based magazine The Economist portrays globalisation as a positive extension of liberal capitalism. While consistent with the magazine's pro-market bent, the rationale for the coverage is complex, since many readers presumably share the magazine's dominant code and do not need persuasion. This paper first explores tactics used to limit discourse on globalisation to realms of economic knowledge, while devaluing knowledge from other domains. Then, using cultural theories of how people read, I argue that coverage provokes reader anxieties about a changing world--while allaying them through tales of a future in which growth continues, the lot of the poor improves, and power remains vested in the institutions, knowledge, and people that have it currently. As such, The Economist provides a utopian vision of the future and tools for shaping identity to fractions of dominant groups seeking to define their strategies in a changing world.