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Political participation,personality, and the conditional effect of campaign mobilization
Affiliation:1. Department of Economics, Wilfrid Laurier University, 75 University Avenue West, Waterloo, Canada N2L 3C5;2. Department of Political Science, Washington University in Saint Louis, Campus Box 1027, One Brookings Drive, St. Louis, MO 63130-4899, United States;1. Department of Information Science and Technology, Hunan University of Humanities, Science and Technology, Loudi, Hunan 417000, PR China;2. GCAP-CASPER, Physics Department, Baylor University, Waco, TX 76798-7316, USA;3. Institute for Advanced Physics & Mathematics, Zhejiang University of Technology, Hangzhou, 310032, China;4. Departamento de Física Teórica, Instituto de Física, UERJ, 20550-900, Rio de Janeiro, Brazil;1. Department of International Affairs, University of Georgia, 303 Candler Hall, Athens, GA 30602, USA;2. Department of Political Science, Wilfrid Laurier University Room 4-132, Dr. Alvin Woods Building, 75 University Avenue West, Waterloo, Ontario N2L 3C5, Canada
Abstract:Why are some people more responsive to campaign mobilization than others? I argue that the composition of a person's core personality makes some people more responsive to mobilization cues than others. However, the degree to which personality alters the effectiveness of mobilization also depends on the type of political participation for which people are being mobilized. I explore the determinants of political participation by looking at the interaction between the Big-5 traits of agreeableness, conscientiousness, and emotional stability and the intensity of campaign environments. This paper demonstrates that despite the possible ameliorative effect mobilization has on unequal patterns of political participation, an enduring source of participatory inequality may very well be rooted in a person's core psychological structure.
Keywords:Personality  Big-five  Political participation  Campaigns  Mobilization
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