Significant extension to the ASA’s remit allows members of the public and rival businesses to complain via the ASA about statements made on webpages and social networking sites

On 1st March 2011, the scope of the CAP Code was extended, giving the Advertising Standards Authority significantly expanded powers to regulate marketing claims made by advertisers on their own websites and in other non-paid-for space under their control, such as social networking sites and company blogs. The ASA’s extended remit will apply to all sectors and all businesses and organisations which are operating from the UK, regardless of size, in a move to ensure the same standards of consumer and business protection in the digital space as in other media. The extension aims to plug a regulatory gap following a formal recommendation from a wide cross-section of UK industry.