Postfeminism and the South African Context through the Prism of a Bloodsoaked Imagination

ABSTRACT

Since its inception in 1982, postfeminism continues to be a highly contested concept in cultural, media and gender studies, due to its diverse interpretations by academics. While a specific definition is debatable, for purposes of this article, the meaning of postfeminism is articulated as a pluralistic and contradictory discourse that has a particular fascination with, and the erotic representation of, female bodies. It includes hyperfemininity, heterosexual love, and hypersexuality, as well as an emphasis on the maternal drive and domesticity. This articulation of postfeminism frames the discourse used to analyse the female heroines in Robert Rodriguez’s Planet Terror. Furthermore, this article questions the (ir)relevancy of postfeminism to the socio-political realities in post-apartheid, postcolonial South Africa.