South Korea's State-led Soft Power Strategies: Limits on Inter-Korean Relations

Abstract

The South Korean government has taken on many of Joseph Nye's ideas as it is promoting a state-led soft power in the form of the cultural hallyu, foreign aid, and domestically, a future-orientated rebranding of South Korea as a multicultural state. Soft power is understood in instrumental terms as well as in more substantive terms. This state-led multiculturalism has challenged widely held beliefs in ethnic homogeneity which have been the mainspring of national identity and national security in South Korea. These beliefs have underscored inter-Korean relations as the two states officially share beliefs despite political and ideological differences. The growing significance of such state-led multiculturalism in Global Korea to attract foreign workers can be linked to a myriad of intentional and unintentional strategic issues arising from this form of state-led soft power promotion. This is particularly significant given the sensitive culture and identity across the East Asian region.