KOMMUNIKASIETEORIE: VERTREKPUNTE

Ethnocentrism, the tendency of some people in society to regard all aspects of their culture as superior to that of other culture groups, can have a detrimental effect on intercultural communication. Ethnocentrism discourages contact and communication between members of different culture groups, whereas intercultural communication contributes to a greater understanding between diverse groups. Ethnocentrism is largely a negative attitude towards out-groups, embedded in a belief and value system that is regarded the best under all circumstances. It is acquired by individuals through informal and formal education. Ethnocentrism is reinforced in society in many ways but particularly by membership of in-groups. It has close links with stereotypes and prejudice as is reflected in a culture group's attitudes, values and beliefs. It is difficult to change, largely because it is seen as a way to maintain cultural identity and because people are subjected to the principle of selectivity. Political, national and belief ethnocentrism pose the greatest threat to intercultural communication.