THE IMPORTANCE OF EDUCOMMUNICATION IN THE TRAINING OF MASS COMMUNICATION PROFESSIONALS IN CONTEMPORANEITY

ABSTRACT

This article proposes a reflection on the importance of including the concept of educommunication in the training of professionals who work with the media, whether in journalism or other fields, both at undergraduate and graduate levels. It presents initiatives developed at the State University of Ponta Grossa, Paraná, Brazil, by the journalism undergraduate degree and in the specialisation course media, Politics and Social actors, started in 2011. Concepts such as knowledge, mass communication, educommunication and public policy are foregrounded in contemporary networked societies. With that in mind, we propose an analysis of the use of technology in the communication practices of NGOs, social movements, community groups, collective organisations and social networks from the perspective of educommunication. The results show the benefits of aligning the knowledge of communication and education in the training of journalists as well as other professionals who work directly or indirectly with mass communication.