| 关于“唯一指定产品”称号的法律思考 |
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| 引用本文： | 冯龙良,杨海燕.关于“唯一指定产品”称号的法律思考[J].甘肃理论学刊,2001(6):83-85. |
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| 作者姓名： | 冯龙良 杨海燕 |
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| 作者单位： | 1. 陕西省政法管理干部学院,陕西 西安 710043
2. 甘肃省委党校法学部,甘肃 兰州 730070 |
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| 摘 要： | “唯一指定产品”称号已频繁出现于各种广告之中 ,其在社会经济生活中的广泛适用 ,对活跃市场经济具有不可或缺的作用。“唯一指定产品”称号在本质上应属于商誉权 ,国家应适时立法对其进行依法保护。
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| 关 键 词： | 商誉权 独家代理权 广告赞助权 法人名誉权 |
| 文章编号： | 1003-4307(2001)06-0083-03 |
| 修稿时间： | 2001年9月3日 |
A legal conusideration about the title of "the only assigned product" |
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| FENG Long-liang ,YANG Hai-yan.A legal conusideration about the title of "the only assigned product"[J].Gansu Theory Research,2001(6):83-85. |
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| Authors: | FENG Long-liang YANG Hai-yan |
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| Institution: | FENG Long-liang 1,YANG Hai-yan 2 |
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| Abstract: | The title of "The only Assigned Product"has already appeared in various ads.It is widly used in our social economic life.It plays an important role in enlivening the market economy.The title of?"The Duly Assigned Product"belongs to a right of trade credit and it should be protected by law. |
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| Keywords: | the right of trade credit rights of agent the right of ad support the right of corporate reputation |
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