明星代言虚假广告的立法思考

随着我国市场经济的进一步发展,市场竞争更加激烈,而与之对应的广告大战愈演愈烈,明星代言越来越普遍,因明星虚假代言引发的诉讼越来越多,引发了一系列的法律思考,立法机关应尽快出台相关法律法规,以调整此类法律关系。

The Legislation of Celebrities Who Engaged in the Endorsement of False Advertisement

With the further development of market economy in China,the market competition is becoming fierce;as a result,the combat of advertising becomes increasingly intense,the celebrities who engaged in the advertisement become more and more,and so the suits caused by the celebrities who engaged in the endorsement of false advertisement also increase.All these caused a series of legal thoughts,so the legislative departments should make relevant regulations and laws as soon as possible in order to adjust this kind ...