体育赞助项目管理缔约问题研究

赞助项目的经营管理状况是赞助商参与体育赞助、有效开展市场营销的关键所在,赞助公司与项目管理公司在订立项目管理合同时应就赞助项目的经营和协调事宜,管理费用和成本,合同有效期、解除权和排他性条款,以及相关的知识产权、赔偿和保险、保密条款和新闻发布等具体事项,认真拟定各自的权利义务,消解潜在的法律风险,从而为赞助项目的成功运作奠定良好的法律基础。

A Study on the Contract Issue of Project Management Sponsored by Sports

The operation and management of sponsored projects is the key for sponsors to take part in sports sponsorship and effectively conduct marketing activities.The sponsor company and the project management company shall reach an agreement on the issues of operation and coordination,management expense and cost,the validity of contract,the right of cancellation and some other relevant provisions.