制播分离:电视业改革的必然选择

电视行业制播分离的大幕已经拉开。这一历史性的改革对于缓解乃至解决我国目前存在的电视媒体迅速增长但制作能力又严重不足、行业财力不足但资源又严重浪费、台外的激烈竞争但台内又缺乏创新和激励机制、国外媒体的踏入国门但国内媒体仍固步自封等四大矛盾,有着积极的作用。当前,国家政策的明朗化,电视的收费化和频道的专业化等改革措施的推出,亦为制播分离提供了可行的条件。

Separation of Manufacture and Broadcast:Logical Choice of Television Industry Reform

The curtain starts with separation of manufacture and broadcast. This historic reform can actively subside and solve the four contradictions of our country's television industry,which include television industry developing quickly but lacking of manufacture ability, lacking of finance but resource great wasted, intense competition outside station and absence of innovation prompting mechanism inside station, media from abroad entering our country but media of home still staying in an old rut. Recently released reform measures including lucidity of policy, charge of television and specialization of channel also provide favorable conditions for separation of manufacture and broadcast.