政府在危机公关中设立新闻发言人制度的意义

随着经济总量的快速增长和社会分层带来的复杂趋势的加剧,我国突发的公共危机事件频繁发生,政府作为公共事务的管理者,必然要承担起危机管理的责任。政府在危机公关这一过程中,将新闻发言人制度化,对于公开信息,化解危机,设置舆论议程,塑造政府形象,满足公众需求,保持社会正常运转等方面具有重要意义,同时也有助于建立政府与媒体的良好互动关系,起到化危机为转机的作用。

On the Establishment Significance of the Press Spokesman System in Government Crisis PR

With the rapid growth of the economic aggregate and the intensification of complex trend brought by social stratification,the unexpected public crisis events have occurred frequently in our country.As the public affairs manager,the government is inevitable to undertake the responsibilities of crisis management.In the process of crisis PR,it has great significance for the government to institutionalize the press spokesman in order to unfurl information,to defuse the crises,to set the media agenda,to shape the government image,to meet the public demands and to maintain the normal social functioning,etc.In the meanwhile,it also contributes to the establishment of good interaction relationship between the government and the media to have an effect on defusing the crises into a turn for the better.