Malaysia's March 2008 general election: understanding the new media factor

Abstract

The Malaysian general elections held on 8 March 2008 proved to be a historic event. For the first time, the political opposition managed to deny the incumbent National Front coalition a two-thirds parliamentary majority. Attempts to explain the opposition coalition's 2008 success have identified new media as a critical factor that turned the tide in the opposition's favour. The purpose of this paper is to better understand the new media factor at the 2008 elections and its immediate aftermath by analysing its role, advantages proffered, and limitations in terms of advancing democratization and greater political openness in Malaysia.