| 论“互动设计”在环境媒体广告设计中的应用 |
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| 引用本文： | 石蒙蒙,贺莉. 论“互动设计”在环境媒体广告设计中的应用[J]. 北京政法职业学院学报, 2011, 0(2): 103-107 |
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| 作者姓名： | 石蒙蒙 贺莉 |
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| 作者单位： | 1. 中国传媒大学广告学院
2. 北京政法职业学院信息技术系 |
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| 摘 要： | 如何让环境媒体广告与环境更加协调和统一成了一个值得思考的主题,在环境媒体广告的设计中引入互动设计这一理念成为解决上述问题的最佳途径。本文从环境媒体广告引出互动设计的理念,从消费者、社会广告环境、广告客户和设计者的角度论述互动设计对环境媒体设计实现人性化的意义。
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| 关 键 词： | 环境媒体广告 互动沟通 人性化 |
Application ofInteractive Designin Ambient Advertising |
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| Shi Mengmeng , He Li. Application ofInteractive Designin Ambient Advertising[J]. bejing college of political science and law journal, 2011, 0(2): 103-107 |
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| Authors: | Shi Mengmeng He Li |
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| Affiliation: | Shi Mengmeng and He Li |
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| Abstract: | How to make ambient advertising more harmonious and integrated with the media is an issue worthy of our consideration.The best way to solve the above problem is to introduce the idea of interactive design into ambient advertising.This article f irst discusses ambient advertising and then the idea of interactive design,and from perspectives of consumers,media for ambient advertising,clients and designers,expounds the realization of humanization signif icance that interactive design brings about to ambient me... |
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| Keywords: | ambient advertising interactive communication humanization |
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