论新闻策划与公关意识的融合

受商业利益的驱动和受众选择的制约,媒介之间的竞争加剧,新闻策划与现代企业管理的公关意识逐渐融合。在具体的策划运作过程中除要遵守新闻传播规律之外,还应遵循社会公益性、科学指导性、针对性以及可操作性等原则。在新闻策划的过程中成功地融入公关意识,可以达到媒介与社会的良性互动、对事件进行全方位的深度报道,从而树立媒体的整体形象,提高媒体在市场中的竞争力。

On Combining the Plot to News with Public Consciousness

Being driven by commercial profit and restraine d by public choice,the competition among media became more and more violently,a nd,the plot to news is being combined with the public con-sciousness of moder n enterprise management gradually.In the course of combination,apart from obs erving the rules of news propagation,we also need to abide by the regulation of social profit,scientific instruc-tion,connection and operation.Eventually ,we can get interaction between media and society and get deep report to event s all-round,and therefore,through setting up the images of media as a whole, we can im-prove the competitive power of media.