商标侵权理论之多维度思辨——以“今日头条”诉“今日油条”案为例

商标侵权理论可以称得上商标领域的制度基础,既是商标理论研究时常讨论的难点,更是商标审判实践中人们时刻关注的焦点。面对商标侵权具体纠纷,案件所涉各方当事人、律师以及法官必须进行多维度思考,才有可能找到令人满意的答案。以"今日头条"诉"今日油条"商标侵权纠纷为例,有必要分别从普通注册商标维度、驰名商标维度、商标滑稽模仿维度以及不正当竞争维度进行考察,被告在经营活动中使用"今日油条"商标之行为是否侵犯原告商标专用权。以不同维度考察时,尤其需要坚守商标基础理论,以求探寻比较准确的结论。

Multi-dimensional Speculations on the Theory of Trademark Infringement——Take the case of “Today’s Toutiao” v.“Today’s Youtiao” as an example

The theory of trademark infringement can be regarded as the institutional basis in the field of trademarks. It is not only a difficult point often discussed in trademark theory research,but also a focus of attention in trademark trial practice. In the face of specific disputes about trademark infringement,the parties involved in the case,lawyers,and judges have to think in multiple dimensions before they can find satisfactory answers. Taking "Today’s Toutiao" v."Today’s Youtiao" trademark infringement dispute as an example,it is necessary to investigate the defendant’s use of the "Today Youtiao" trademark in business activities whether infringed the plaintiff’s right to use the trademark, from the dimensions of ordinary registered trademarks, well-known trademarks,trademark parody and unfair competition. When investigating from different dimensions,it is especially necessary to stick to the basic theories of trademarks in order to seek more accurate conclusions.