| 广告文化中"自然"的意识形态化 |
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| 引用本文： | 桂琳.广告文化中"自然"的意识形态化[J].中国青年政治学院学报,2006,25(1):123-128. |
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| 作者姓名： | 桂琳 |
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| 作者单位： | 中国青年政治学院,新闻与传播系,北京,100089 |
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| 摘 要： | "自然"这个原本作为自为存在的事物在广告文化中成了被大量操纵的能指符号用来推销产品,这同时也是重新塑造一个"自然"的过程,"烹调自然"与"回归自然"成了广告文化中两个重要的策略,而这种广告文化最终在改变着自然与人类之间的关系.这种广告文化对于"自然"与人类的关系影响巨大.
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| 关 键 词： | 广告文化意识 自然 超自然 |
| 文章编号： | 1002-8919(2006)01-0123-06 |
| 修稿时间： | 2005年12月15 |
Ideological Trend of "Nature" in Commercial Culture |
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| GUI Lin.Ideological Trend of "Nature" in Commercial Culture[J].Journal of China Youth College for Political Sciences,2006,25(1):123-128. |
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| Authors: | GUI Lin |
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| Abstract: | "Nature" as an existential entity for its original sense has become a signifying sign in the advertisement culture,which is being utilized largely for product selling.This is also a process of rebuilding "nature"."Cooking nature" and "returning to nature" have become the two key strategies taken in the advertisement culture,and such a commercial culture will finally transform the relation of people with nature.We ought to analyze in depth the big influence of the advertisement culture on the relation of people with nature. |
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| Keywords: | cooking nature nature super nature |
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