对东山关帝文化的再认识及旅游开发与保护的对策

关帝文化是宗教文化旅游中的亮点，东山关帝文化的挖掘和传播能促进漳州旅游业的发展，有利于加强闽台的交流和合作。本文分析了东山关帝文化旅游市场特征，探讨其在开发与保护上存在的问题并从文化旅游角度提出解决对策和保护措施，以达到合理开发和保护东山关帝文化的目的。

Reconsider to the dongshan guandi culture and the countermeasures to the exploitation and protection of dongshan guandi culture tourism

Guandi culture tourism is a brightened dot of religious culture tourism.The exploitation and spread of GuanDi culture can promote the development of Zhangzhou’s tourism industry,it can also help to strengthen the communication and cooperation between Fujian and Taiwan.This paper starts with the general and peculiar tourism value of Dongshan Duandi culture tourism,analysising the characteristic of the market about Guandi culture tourism,discussing problems existing in its development and protection,and putting forward some measures in the the direction of culture tourism,so as to achieve the purpose of developing and protecting the Guandi culture tourism rationally.