| 职专市场营销教学策略探讨 |
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| 引用本文： | 姚靖屏. 职专市场营销教学策略探讨[J]. 福建省社会主义学院学报, 2012, 0(2): 121-123 |
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| 作者姓名： | 姚靖屏 |
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| 作者单位： | 福州商贸职业中专学校,福建福州,350002 |
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| 摘 要： | 职专市场营销教学策略要以“提高素质”为着眼点,以“促进就业”为着力点。市场营销专业教学策略要“理论简明扼要,重在竞争技能,渗透周边学科,兼顾锦上添花”。
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| 关 键 词： | 职专 市场营销 教学策略 案例教学 |
On the Teaching Strategies of the Marketing Lesson in the Secondary Vocational Schools |
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| Yao Jing-ping. On the Teaching Strategies of the Marketing Lesson in the Secondary Vocational Schools[J]. Journal of Fujian Institute of Socialism, 2012, 0(2): 121-123 |
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| Authors: | Yao Jing-ping |
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| Affiliation: | Yao Jing-ping (Fuzhou Trade Secondary Vocational School,Fuzhou,Fujian 350002) |
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| Abstract: | The Teaching Strategies of the marketing lessons in the secondary vocational schools must focus on improving the qualities and promoting employment,and at the same time providing with the short and clear theories,focusing on competitive skills,penetrating into the related disciplines,and taking into account the Icing on the Cake. |
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| Keywords: | The Secondary Vocational School Marketing Teaching Strategies |
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