后女性主义与性别表演：“网红”及“网红经济”分析

2016年,“网红”成为传媒和经济领域都颇引人注目的一支力量。从女性主义的角度来说,在外形方面,高度同质化的“网红”迎合了男性的色情窥视,也强化了对女性的性别刻板印象。但是“网红”体现出来的巨大经济力量却又在一定程度上挑战了现有的性别秩序。而2016年最为引人注目的 papi 酱,虽然和其他“网红”有着相似的一面,但更以其自身的特质吸引了众多的女性粉丝,体现了网络文化异质多元的一面。

Post Feminism and Gender Performance:An Analysis of Net Stars and Its Economy

In the year of 2016,“net stars”become a spectacular force in the sectors of both media and econo-my.From the perspective of feminism,the highly homogenization of “net stars ”substantially meet the erotic gaze from the male,which also enhances gender stereotypes of the female.At the same time,the huge finan-cial advantages gained by the “net stars”challenge the present gender order to some extent.Although sharing some similarity with other “net stars”,Papi -Jiang,as one of the most remarkable one,attracts massive fe-male fans with her particular touch,which manifests the diversity facet of web culture.