| 浅析顾客的定义与基本分类 |
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| 引用本文： | 姚作为. 浅析顾客的定义与基本分类[J]. 广东行政学院学报, 2001, 13(3): 69-71 |
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| 作者姓名： | 姚作为 |
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| 作者单位： | 广东行政学院,经济管理系,广东,广州,510631 |
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| 摘 要： | 通过对市场营销理论的重要概念——顾客内涵的简要分析 ,给出了新的顾客定义 ,并重点从交换、盈利、业务联系、企业边界等多个角度讨论了顾客的基本分类方法
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| 关 键 词： | 交换 顾客 顾客的基本分类 |
| 文章编号： | 1008-4533(2001)03-0069-03 |
| 修稿时间： | 2001-03-07 |
Analysis on the Concept and Basic Classification of Customer |
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| YAO Zuo wei. Analysis on the Concept and Basic Classification of Customer[J]. Journal of Guangdong Institute of Public Administration, 2001, 13(3): 69-71 |
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| Authors: | YAO Zuo wei |
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| Abstract: | After briefly analyzing the essence of Customer,which is an important concept of the marketing theory,the thesis brings forward a new definition of Customer.Meanwhile,it emphatically discusses the basic classification of Customer in terms of exchange,profit,business relation,the bound of an enterprise,etc. |
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| Keywords: | exchange customer basic classification of customer |
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