| 梧州市城市营销市场细分的策略选择 |
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| 引用本文： | 卢明. 梧州市城市营销市场细分的策略选择[J]. 桂海论丛, 2004, 20(5): 41-43 |
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| 作者姓名： | 卢明 |
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| 作者单位： | 梧州市委党校,广西,梧州,543000 |
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| 摘 要： | 文章依据区域经济理论和市场营销理论,阐述了城市营销市场细分的重要作用,分析了梧州市城市营销市场细分方面存在的误区和影响因素,进而提出了梧州市城市营销市场的细分策略。
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| 关 键 词： | 城市营销 市场细分策略 城市消费者 |
| 文章编号： | 1004-1494(2004)05-0041-03 |
| 修稿时间： | 2004-06-25 |
The Choice of Tactics of Marketing Subdivision of Market in Wuzhou City |
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| LU Ming. The Choice of Tactics of Marketing Subdivision of Market in Wuzhou City[J]. Guihai Tribune, 2004, 20(5): 41-43 |
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| Authors: | LU Ming |
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| Affiliation: | Party School of Wuzhou City Committee of the CPC Wuzhou Guangxi543000 |
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| Abstract: | According to regional economic theory and marketing theory,this paper expounds the important role of marketing subdivision of market in the city and analyzes the existing misunderstanding and the influence in marketing subdivision of market in Wuzhou city,so as to bring forward the tactics of marketing subdivision of market in the city. |
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| Keywords: | city marketing tactics of marketing subdivision consumers of cities |
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