| 电视频道与栏目传播论 |
| |
| 引用本文： | 张宇丹,单晓红.电视频道与栏目传播论[J].思想战线,2003,29(6):121-125. |
| |
| 作者姓名： | 张宇丹 单晓红 |
| |
| 作者单位： | 云南大学人文学院新闻系,云南,昆明,650091 |
| |
| 摘 要： | 随着媒介传播竞争的加剧和媒介产业化的发展,电视节目的传播效果倍受关注。研究电视频道的综合化、差别化和公众化,探讨电视栏目的品牌化建设,对于电视媒介的创新发展具有应用价值和理论意义。
|
| 关 键 词： | 综合频道 专业频道 栏目品牌化 |
| 文章编号： | 1001-778X(2003)06-0121-05 |
| 修稿时间： | 2003年6月9日 |
Communications of TV Channels and Programs |
| |
| ZHANG Yu-dan,SHAN Xiao-hong.Communications of TV Channels and Programs[J].The Ideological Front(Yunnan University's Journal of Social Sciences),2003,29(6):121-125. |
| |
| Authors: | ZHANG Yu-dan SHAN Xiao-hong |
| |
| Abstract: | The effects of TV broadcasting have aroused much attention thanks to the accelerated competitions in communications and the industrialization of mass media. Studies of TV channels' comprehensive orientation, the differences of channels, the taste of audience", and the brand name of TV programs will be of practical and theoretical significances to the improvement of TV broadcasting. |
| |
| Keywords: | comprehensive channel special channel the brand name popularization of pro-grams |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
