Politische Kommunikation, Priming und Wahlverhalten

This study examines Cho’s (2005) argument of priming-effects of political communication on the electorate choice. Hypotheses about the priming-effects of public and private television, of tabloids and mainstream newspapers as well as interpersonal communication in strong and weak community networks are deduced. The empirical analysis of the German Federal State Election 2005 reveals a priming-pattern that gains plausibility when discussing the election campaign and theoretical assumptions regarding human information processing.