| Abstract: | An exploratory framing effects experiment was conducted to test whether three controversial news portrayals (or frames) of the terrorist threat increase subjects' perceptions of the danger. A total of 176 subjects were exposed to one of eight different article treatments. The subjects reported higher levels of perceived threat when the danger was associated with ‘radical Islamic groups’ (as compared to homegrown terrorists) and ‘nuclear’ technology (as compared to conventional weapons). Contrary to conventional wisdom, however, this study also showed that the term ‘terrorism’ itself did not affect the perceived threat. These results provide support for a theory of framing that explains the precise ways in which a particular set of communicating texts (terrorism news frames) influence human consciousness. Further theoretical details, as well as the social and political implications of this study, are discussed. |
