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Framing the IRA: beyond agenda setting and framing towards a model accounting for audience influence
Abstract:Coverage of Irish Republican Army (IRA) attacks and the Northern Irish peace process is affected by both the country a media organisation is located and their format. The coverage of the IRA in 1996 was studied in five newspapers based in Ireland, Northern Ireland, the UK and the USA to reveal similarities and differences in language use, stories reported and general emphasis. The frequency of keywords was examined to show that the location a newspaper is based in affects the stories run by the newspaper. However, the format of a newspaper affects the framing of this coverage more than the location. These results were analysed through the lens of two leading theories pertaining to media–public relations: agenda-setting theory and framing theory. While both are shown to be partially useful in explaining the results, a more holistic view that accounts for public influence on media coverage would be even more useful. As a result of this narrow focus on only one part of media–public relations, the two theories do not exhibit predictive power, and further study should be conducted to expand their scope to encompass the public’s affect on media coverage.
Keywords:IRA  media  corpus linguistics  framing theory  agenda setting
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