| 从洋超市进入思考我国零售商业业态建设问题 |
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| 引用本文： | 张隆华.从洋超市进入思考我国零售商业业态建设问题[J].北京行政学院学报,2005(6):30-32. |
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| 作者姓名： | 张隆华 |
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| 作者单位： | 北京行政学院,工商管理教研部,北京,100044 |
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| 摘 要： | 洋超市进入我国市场对本土商业形成很大的冲击,但在这种情况下我们不能盲目模仿,而应该了解商业业态的内涵,积极学习外商经营精华,并根据我国的实际情况,因地制宜地构建我们自己的商业网络.
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| 关 键 词： | 零售商业业态 超级市场 商业网络 零售业态寿命周期 超市 零售商业业态 建设问题 Foreign Format Business Construction Thinking 商业网络 外商经营 积极学习 模仿 情况 冲击 市场 |
| 文章编号： | 1008-7621（2005）06-0030-03 |
| 收稿时间： | 2005-10-20 |
| 修稿时间： | 2005年10月20日 |
Thinking about Construction of Retail Business Format Since the Foreign Supermarket's Entry into China |
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| Zhang Longhua.Thinking about Construction of Retail Business Format Since the Foreign Supermarket''''s Entry into China[J].Journal of Beijing Administrative College,2005(6):30-32. |
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| Authors: | Zhang Longhua |
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| Institution: | Zhang Longhua |
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| Abstract: | The retail business is an important part of national economy.Its development plays a promoting role in social re- production.Retail format is an organizational guarantee of commodity production and circulation.Its change and development is necessary to social and economic development.Supermarket is a more developed form of retail format.Although foreign supermarket's entry into China had severe impact on Chinese domestic market,we should understand,instead of imitating it blindly,the implication of retail format,learn actively management essence from foreign merchant and set up Chinese own business network according to Chinese actual situation. |
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| Keywords: | retail format business idea supermarket business network life cycle of retail format |
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