持续超前与全面创新--试论乐业旅游发展战略

乐业旅游发展的战略目标是要成为与桂林、北海相呼应的广西旅游的"第三极".要实现这一战略目标必须选择"持续超前"的旅游发展战略."全面创新"是实现乐业旅游发展战略的根本途径.乐业旅游的全面创新主要从旅游产品开发、旅游投资模式、旅游市场营销方式、旅游产业带动模式、旅游管理体制等方面不断推进.

Steadily Surpassing and Overall Innovating--on The Development Strategy of Leye Tourism

The development strategy of Leye tourism is to make it one of the three important tourist areas of Guangxi besides Guilin and Beihai.To achieve this goal,it is of great necessity for Leye to adopt a"steadily surpassing"strategy,the basic route of which is"overall innovating".This strategy should involves improving the exploitation of tourist products,the mode of tourist investment,the method of marketing tourism,the model of driving other industries,the system of tourist management,etc.