Political Communication in the UK: A Study of Pressure Group Behaviour

The main political parties' adoption of 'soundbites' and 'spin-doctors' has led UK political communication to become dominated by a 'promotional culture'. This article describes the historical development of this trend and the academic debate it has stimulated over the 'quality' of contemporary political communication. The article then argues that by exploring how pressure groups have adopted similar promotional techniques a valuable new dimension can be added to this debate, which focuses on the ability to gain access to media coverage. Finally, this point is illustrated with a case study of Liberty, a civil liberties pressure group.