| 传统文化对广告的影响 |
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| 引用本文： | 王珲. 传统文化对广告的影响[J]. 河北省社会主义学院学报, 2002, 0(4): 76-78 |
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| 作者姓名： | 王珲 |
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| 作者单位： | 河北大学新闻传播学院,河北,保定,071001 |
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| 摘 要： | 中国几千年的传统文化深深根植于中国哲学、经济、政治等各个领域。在中国传统文化中,传统思想人格、传统礼仪风俗、传统价值观念以及传统思维方式都对现代广告产生着深远影响。本文试从以上几个方面就传统文化对现代广告的影响这一问题进行论述。
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| 关 键 词： | 现代广告 传统文化 影响 |
| 文章编号： | 1009-6981(2002)04-0076-03 |
| 修稿时间： | 2002-08-31 |
Traditional Culture''''s Influence on Advertisement |
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| Wang Hui. Traditional Culture''''s Influence on Advertisement[J]. Journal of Socialist College, 2002, 0(4): 76-78 |
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| Authors: | Wang Hui |
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| Abstract: | The several thousand years of traditional culture has deeply rooted in such fields as Chinese philosophy,economy and politics. Among the Chinese traditional culture,both the traditional thought and noble character,traditional etiquette and custom, and the traditional value point and traditional thinking mode have profound effect on modern advertisemant.The essay tries to expound the traditional culture's effect on modern advertisement from the above-mentioned several aspects. |
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| Keywords: | modern advertisement traditional culture effect |
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