| 比较广告的若干法律问题 |
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| 引用本文： | 柴瑞娟,陈勇. 比较广告的若干法律问题[J]. 河南公安高等专科学校学报, 2005, 0(4): 22-24 |
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| 作者姓名： | 柴瑞娟 陈勇 |
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| 作者单位： | 武汉大学法学院 湖北武汉430072(柴瑞娟)，武汉大学法学院 湖北武汉430072(陈勇) |
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| 摘 要： | 随着我国市场经济的繁荣,比较广告也倍受青睐。由于比较广告具有攻击性、攀附性的特点及抬高自身的倾向性,极易侵害消费者和其他经营者权益,故明晰比较广告的合法性标准至关重要。
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| 关 键 词： | 商业广告 比较广告 合法性标准 |
Some Legal Issues of Comparative Advertising |
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| CHAI Rui-juan,CHEN Yong. Some Legal Issues of Comparative Advertising[J]. Journal of Henan Public Security Academy, 2005, 0(4): 22-24 |
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| Authors: | CHAI Rui-juan CHEN Yong |
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| Abstract: | With the development of the market economy, people are more and more fond of comparative advertising. Because of its aggression, and the tendency to show off, it is more likely to prejudice the rights of the consumers and other operators. Therefore, it is important to clarify the standard of validity of comparative advertising. |
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| Keywords: | Commercial advertising Comparative advertising Standard of validity |
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