How ‘Local’ are the Liberal Democrats? Recent Evidence from Electoral Performance and Campaigning

In order to reclaim a credible place in the British two‐party system, the Liberal Democrats have done much to establish their community credentials. Successfully contesting seats in local elections may offer the best opportunities for a party to exploit limited resources and nurture its grass‐roots support. As a result, the party has been able to build up a reputation for optimising the so‐called snowball effect. This article focuses on two aspects of the Liberal Democrats’ local nature. The first is electoral trends since 1997—in terms of gaining and maintaining council control—and the extent to which this may have acted as a springboard for success in Westminster elections. The second reflects upon the content of campaigning in the 2005 general election. To what extent did the Liberal Democrats prioritise local issues in constituency leaflets? It concludes that the importance of locality to a party like the Liberal Democrats can present a double‐edged sword.