中国出版业开拓东南亚市场现状、问题及对策

20世纪90年代以来，中国出版业在面向东南亚“走出去”、与东南亚各国出版业合作的进程中取得了令人瞩目的成效，然而双方在市场体制、版权保护、人才结构、合作贸易机制等方面的问题也日益凸显。本文试图分析目前中国出版业在东南亚市场上面临的障碍及其成因、影响；对中国出版业开拓东南亚市场的对策展开探讨。

Analysis on the Barriers and Countermeasures of Chinese Publishing Industry in Developing the Southeast Asian Market

After 1990s, China＇s publishing industry made remarkable achievements in the process of ＂going out＂ toward Southeast Asia, but the deficiencies of both sides in trade system, market system, copyright protection and personnel structure have become increasingly prominent. This paper attempts to analyze the barriers, causes, effects that China＇s publishing industry are facing in Southeast Asian markets from two aspects,namely publishing strategy and Southeast Asian market;then from two levels, namely nation and enterprise, prpbe deeply into China＇s publishing industry breaking through the barriers and developing the South-East Asia market. Key words：