Seeing a crisis through colored glasses: How partisan media leads to attribution of crisis responsibility and government trust

This study uses a real national crisis, South Korea's 2014 Sewol ferry disaster, to examine how publics exposed to partisan media perceive the attribution of crisis responsibility and government trust differently. The study also investigates the mediating role of the attribution of crisis responsibility on the relationship between partisan media and government trust. The results demonstrate that citizens' partisan selective exposure influence their polarized perceptions of crisis responsibility and their trust in government. The attribution of crisis responsibility partially mediated the effects of partisan media on government trust. This study suggests the importance for government public relations to understand partisan media users so that public relations managers can engage and communicate effectively with all citizens during a national crisis.