| 市场经济呼唤高信誉度的组织形象 |
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| 引用本文： | 宁怀远. 市场经济呼唤高信誉度的组织形象[J]. 陕西行政学院学报, 2003, 17(3) |
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| 作者姓名： | 宁怀远 |
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| 作者单位： | 陕西省行政学院,陕西,西安,710068 |
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| 摘 要： | 在全球经济一体化的今天,高信誉度的组织形象是一个组织可持续发展壮大立于不败之地的前提。信誉指社会对组织的信任程度。组织形象是公众对组织的整体形象的评价。打造高信誉度的组织形象是一项艰巨的系统工程,须树立长期的战略理念,并坚持不懈地付诸实践,构建组织形象才能获得成功。
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| 关 键 词： | 市场经济 信誉经济 组织形象 |
Market economic is calling the organization image of high reputation degree |
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| NING Huai-yuan. Market economic is calling the organization image of high reputation degree[J]. Journal of Shanxi Administration School and Shaanxi Economic Management School, 2003, 17(3) |
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| Authors: | NING Huai-yuan |
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| Abstract: | Today global economic integration,the organization image of high reputation degree is an impregnable position prerequi-site of organization sustainable development.Reputation the confidence level of pointing at society for organization.Organization image is appraisement and the overall image of the public for organization.It is a formidable systematic project that makes the organization image of reputation degree,must set up long-term strategic concept and put into practice,found organization image to gain success. |
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| Keywords: | market economic reputation economic organization image |
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