Abstract: | Adopting and diffusing new technology, creating user awareness and managing organizational innovation effectively are major tasks for contemporary organizations. In large-scale organizations, with centralized information technology (IT) environments, the tasks of technology evaluation, IT change and diffusion require considerable coordinating efforts. The article recounts the experience of a large-scale public organization in managing work-process innovation and the adoption of IT options that could be adequately cost-justified. Such options need, at least, to encourage users to simultaneously learn to utilize IT to improve current practices and to embrace entirely new functions. |