| 概念营销的操作模式分析 |
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| 引用本文： | 谢希钢.概念营销的操作模式分析[J].长沙民政职业技术学院学报,2005,12(4):59-60. |
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| 作者姓名： | 谢希钢 |
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| 作者单位： | 长沙民政职业技术学院,湖南,长沙,410004 |
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| 摘 要： | 在市场经济条件下，商品竞争日趋激烈，企业要想扩大品牌的知名度和市场份额，就要紧紧抓住消费者对产品的注意力，从而培养消费者对产品的忠诚度，概念营销就是实施此目标的有效营销手段。
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| 关 键 词： | 概念营销 模式 分销渠道 促销 |
| 文章编号： | 1671-5136（2005）04-0059-02 |
| 收稿时间： | 2005-10-12 |
| 修稿时间： | 2005年10月12 |
Analysis on Executive Model of Conceptual Marketing |
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| Xie Xi-gang.Analysis on Executive Model of Conceptual Marketing[J].Journal of Changsha Social Work College,2005,12(4):59-60. |
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| Authors: | Xie Xi-gang |
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| Institution: | Changsha Social Work College, Changsha, Hunan, 410004 |
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| Abstract: | Under the condition of market economy, the commodity competition is becoming more and more intensive. If the enterprises want to inerease the popularity and market share of their brand, they need to grasp tightly the eonsumers attention to the products, and eultivate the loyalty. Conceptual marketing is a very effective way to reach the goal. |
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| Keywords: | eoneeptual marketing model distribution ehannels promotion |
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